By James Cameron Heron: Journalist

Wesley Lewis, known as “wezlew,” is a Cape Town–based creative director and analog photographer whose journey began at 17 and quickly gathered momentum. Over the years, he has built a distinctive career, shooting for major international campaigns and collaborating with models, brands, and magazines across a wide creative spectrum.

While his Instagram presence leans toward nude and bikini-focused work — a direction shaped largely by audience demand — his portfolio extends far beyond it. Lewis has produced work for H&M Swimwear, Billabong, Chommies, and a Jeep/Jordy Smith collaboration, among others. Despite common misconceptions about his stylistic range, those who know his craft highlight his versatility: spanning design, landscapes, fashion, and broader creative direction.

Now 14 years into his professional journey, Wez continues to expand his visual language and increasingly envisions his future in directing and design — evolving from photographer to full creative overseer, all while carrying his film-rooted eye into larger campaigns and concepts.